Website Redesign with Integrated Ordering and Payment Modules to Enhance Experience
Sector
Retail Sales
Business lines
Experience Design
Tecnology
The Client: Flora & Fauna
Flora & Fauna, the leading health products store in Peru, is distinguished for offering a wide range of organic foods and natural products. With the goal of being the country's best health store, it positions itself as the preferred choice for those seeking a conscious and sustainable lifestyle.
The Challenge
Flora & Fauna faced the challenge of incorporating online ordering and payment platforms into its website as an essential part of its service digitization. Additionally, it sought to redesign its website to enhance the user experience, focusing on providing smoother and more attractive navigation.
The Solution
A user experience and interface (UX/UI) study was conducted for the e-commerce platform. This process focused on understanding customer expectations and designing a strategy to improve navigation and facilitate online transactions.
Improved Customer Experience
The focus on UX strategy and UI design transformed the Flora & Fauna website, creating an intuitive interface that optimizes navigation and enhances the user experience.
Integration of Ordering and Payment Channel
Ordering and payment functionalities were integrated into the website redesign, establishing an additional revenue-generating channel.
