Improvement in Usability and User Traffic of the Online Quoting System
Sector
Insurance
Business lines
Experience Design
Tecnology
The Client: RIMAC
RIMAC, a leading insurer in Peru, stands out for its innovative approach and commitment to digital transformation. RIMAC aims to be the preferred insurance company for Peruvians, highlighting its connection with the community.
The Challenge
RIMAC faced challenges in the usability of its online quote system, affecting both user traffic and satisfaction. Additionally, the complexity of the design impacted the user experience.
The Solution
To address these issues, a usability diagnosis of the online quote system was conducted. The main usability problems were identified, quick wins and small design changes were proposed to improve the user experience. The implementation of these adjustments resulted in simpler and more efficient navigation.
Increase in the Quotation Visits
The implementation of design changes in the quoting system significantly boosted visits and optimized usability, attracting more users.
Enhanced Navigation Satisfaction
Simplifying navigation and addressing usability issues elevated user satisfaction, resulting in a positive browsing experience within the quoting system.
